Take some time to research popular hashtags, investigate what hashtags your competitors are using, or perhaps create one of your own that is unique to your business. Branded hashtags are helpful for collecting and organising content about your company. Just be sure to use hashtags that make sense for your particular industry and niche market. A great place to start researching popular hashtags, topics and more on Twitter is their Advanced Search Tool.
There are many ways Twitter can help your B2B business achieve its goals and many ways of keeping your Twitter audience engaged and interested.
As every business is unique though, remember that what works for one, might not work for another. Take time to monitor the analytics reporting feature Twitter offers to see what is and is not working for your company, and then adjust your strategy accordingly. Still need more convincing? Here are three reasons your B2B business needs to be on Twitter:. Wholesale website A fully-fledged website for B2B eCommerce.
Start Trial Request demo. Ultimately, your power to influence through Twitter will continue to grow as you or other members of your organization build thought leadership in your industry.
Do you want to use Twitter to promote your company as a thought leader? Or, do you want to focus on Twitter as a way to ask questions, brainstorm ideas, and solicit feedback from prospects and customers? If you daily routine. Listen regularly for want to use Twitter as a thought leadership distribution channel, comments about your company, brand and products.
To make you might start by establishing goals and milestones for specific things even easier, go into Settings marketing content. If so, you can set up a tions of new followers and direct goal to answer customer-service-related issues within a few hours. Finally, be prepared to When people raise customer service issues on Twitter they generdevote time to address concerns, ally expect a quick reply—within a day, if not within a few hours, offer customer service, or thank people for praise or retweets of depending on the nature of your business.
As such, keep an eye on your updates. This is also a good time to ask yourself if your organization has the resources and time to devote to maintaining a Twitter account. Twitter thrives on real-time communication between its users, so your company should be prepared to devote at least part of every day to maintaining a strong Twitter presence. To reply easily from the Twitter website, mouse over a message and click on the reply arrow to start a new message addressed to the original user.
Decide on a frequency for updates Twitter has largely led the real-time marketing trend, and many who use Twitter send messages many times a day, if not hourly. Similarly, some Twitter campaigns are more effective when they are set up as a regular stream of tweets over a set period of time. As a minimum, shoot for sending at least four tweets per day, spaced evenly throughout the day or focused primarily on key hours for businesspeople, such as the early morning and lunch hours. When people employ Twitter to broadcast, they use the platform to make regular announcements or updates rather than using the platform as a two-way conversational tool.
Regardless of which approach you choose, be sure to firmly establish how you want to use Twitter, so as not to confuse or alienate your followers. Without scheduling your tweets, you may be tempted to post multiple tweets whenever you have the chance, stacking several on top of each other.
This may cause people to focus on your most recent tweet to the exclusion of the others, or worse, they may lose interest or even become annoyed. Define and organize your subject matter Regularly creating interesting Twitter updates is key to keeping your followers engaged, but what exactly should you post about? Start with your high-level goals Key 1 , such as building deeper relationships with customers, getting on the radar of potential new customers or partners, providing more responsive and immediate customer service, or establishing thought leadership in your space.
Try to think of Twitter as you would your other marketing communication vehicles. An editorial calendar can help you decide when to discuss specific topics. For example, if you have a product launch happening next month, align your tweets with the timing of your launch-related activities.
Such topics may include industry statistics, news or some form of educational content. When you send out a tweet make sure it will help your customers improve their businesses in some way. If a large volume of news and research may be interesting to your audience, try to pick out only the most interesting and actionable pieces to tweet about.
Just be sure to give credit where credit is due by indicating a retweet RT when necessary. Decide on your follower-gaining tactics Like other social media platforms, Twitter relies on its users for generating content and interacting with each other. As such, gaining new followers should be a primary goal of your Twitter strategy.
In order to achieve those goals, you will need to align your follower-gaining tactics with those goals. For example, if your goal is to increase awareness to your brand, your follower-gaining tactics should be aimed at gaining as many followers as possible.
Take on tactics that design to achieve that, like offering small rewards for following you, follow auto-followers, join lists and other similar tactics.
But, if your goal is to better serve your customers and use Twitter as a customer service tool, your follower-gaining tactics should reflect that by following all your customers, adding your Twitter handle to all your customer service materials and advertising your Twitter handle in your marketing assets. Also remember that people can choose to unfollow you just as easily. Keep your tweets compelling and participate regularly with other Twitter conversations when appropriate.
In addition to follower-gaining tactics, you will need to decide on your following policies. There are four main types of following policies and each can be tied back to your Twitter strategy: Reciprocal following aka auto-follow , restrictive following, selective following and use-case following follow customers, follow influencers, etc.
Not a recommended policy, but can be effective in creating and sustaining a followers base at the beginning of your Twitter activity. This policy is more suitable to celebrities and companies who can afford not to follow other users and will give you the halo effect of a celebrity similarly to a scarcity strategy where you create an artificial demand. If you can pull this off — way to go! Follow users who are relevant to your industry, business and products.
Follow based on their contribution to the feed and to your goals. For example, based on this policy you will follow all your customers regardless of their contribution so they will follow you and enable the DM function to allow private tweeting between your company and that user.
Make sure you distribute the appropriate policy to your company and make it clear internally, especially if you have several people using Twitter on behalf of your company. Manage Twitter Resources An important part of your Twitter strategy should be its integration with your existing internal processes. For instance, if you receive product feedback or questions on Twitter, how are you planning on connecting these people with your customer service team?
Down the line, you may also want to consider having separate Twitter accounts that focus exclusively on specific subjects or goals, such as providing customer service or offering deals that will move your inventory. Success with Twitter is much more than the number of followers you have. Part of your success on Twitter depends on the quality of your engagement. The following points can help you assess your progress toward meeting these goals: »»Keep a tally of questions answered, customer problems resolved and positive exchanges held on Twitter.
Do the percentages measure the change over time? If you are short for time and happy to have the same output on Facebook as Twitter then go ahead and do this. However there are a few important points to consider here It can be very daunting when you first start on Twitter but remember we have all been there at some point. Think of the network on Twitter like a spiders web growing outwards as you connect with more people, and the more you connect with the larger and quicker it will grow.
Start by following people you respect in business and see what they are doing on Twitter. They could be a good example for you to learn from too. The web based Twitter will recommend people to follow based on your preferences and business.
Search for words that may be used in your business to see people who may be either in the same type of work or looking for a business like yours.
Join in conversations that relate to what you do or have a knowledge of. If you want to focus on a specific geographic area then search for Tweeters local to that area — www. If you are already on other Social networks like Facebook and Linkedin ask for some Twitter follows from people you are already connected with. Ensure you have your Twitter username on your contact pages.
All your Social Media links should be on your website, email sign-offs and business cards too. If you are on Twitter for your business then ultimately you are there to grow your brand and get business.
If your business is a specialist in its field then offer free tips or even run an advice clinic every week using a hashtag see later that people will follow to find out what it is all about. This could grow and lead to business and recommendations. Blog posts are a great way to provide information about your business so make sure you share links to your blog posts or any other interesting content on your website.
If you come across interesting articles that relate to your niche or you just find interesting enough to share then tweet them, always including the Twitter name of the person or company who wrote the article. They may even reciprocate in the future. Use Twitter to share behind-the-scenes information, pictures of your office or workspace, etc. This will help you connect with real people while also establishing your brand. Posing questions on Twitter is a great way to get people engaged. This is a good way to grow your network as you respond back and create discussions.
If you have time then say hi to any new followers, especially if they are people who you want to make a good connection with. Also try to follow back Tweeters who follow you if they seem to have similar interests as you, or fit your customer demographic. You can create your own lists on Twitter to compartmentalise the Tweeters into separate groups and there is no limit to the number of lists you have.
The same as the different column options on Tweetdeck and Hootsuite see below. If people see that you are sharing their news they may well reciprocate in the future. Because of the character limit try to keep within characters if you want to be retweeted easily — this allows for your Twitter name too — some say characters is even better.
To make your Tweets shorter a simple tip is to shorten your URL. Most Twitter platforms can automatically shorten your URL but bitly. You will often see hashtags used in tweets which will group together those tweets for easy reference. These are really handy when people are attending a seminar or conference so the tweets can be followed simply.
A hashtag you will see weekly is FollowFriday or FF. This is when people recommend other Tweeters to follow. This can be done at any time of course but something which comes out of FF which is important to remember is the best way to do this. AhainGroup are a great company to follow FF. Therefore bear in mind it could be a very small number of overlapping followers in common.
FF AhainGroup are a great company to follow. This tweet is a mention and will be seen by everyone that follows you so therefore it works well as a recommendation. Anything that goes before the AhainGroup will work.
You may want to be targeting other time zones, be unable to get to Twitter for a few days, on holiday or just incredibly busy. Most platforms have scheduling options built in but there are other apps which have some great tools too.
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